Digital Strategy & Planning

If you are looking for an Online Strategy and Planning to be customized to fit your budget and performance objectives or wish you could connect with customers who are actively searching for your products and services in an efficient and cost effective way, you are in the right place.

At Searchgency,  we will begin by gathering information about both your company and the larger environment – competition, trends, statistics, etc. These affect your marketing plan decisions throughout the process.

Our digital strategy & planning services include:

  • Integrated digital marketing strategy
  • Research & target market analysis
  • Prospect & customer segmentation
  • Competitive analysis & industry insights
  • Brand & content strategy
  • Direct Response Digital Campaign Planning
  • Search engine optimization strategy
  • Return On Investment (ROI) definition & planning
  • Ongoing strategic planning & support

It is imperative for businesses to have their own customized online strategy and plan, which can help them expand and reach to their potential customers. Our services include following process which further can be breakdown:

  • Market Research – Our team will help your company obtain qualitative and quantitative measures of prospects’ attitudes and purchasing behavior, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues.
  • Campaign Planning – We will determine the best online marketing programs to meet your objectives and your budget. Accounts will be set-up with the search engines social and mobile programs, media companies and more depending on your customized program.
  • Analysis – We will carefully review and help oversee your Online Marketing program, your objectives and budget. We will regularly monitor your online campaigns, making ongoing adjustments to ensure budget and performance objectives are being met. We will also continually test and refine your campaigns to ensure optimal results.
  • Monthly Performance Report – Each month, you will receive a summary report with all of your campaign’s performance for that month. This report includes all keywords or advertisements, costs, and conversions across all of the campaigns. We make it easy to understand your effectiveness, and return on your online marketing investment.

Recommendations – Each month you will also receive a summary overview of your entire campaign’s performance. This contains comparisons to previous periods along with recommendations for how to drive new traffic and to increase efficiencies.

Let us help you uncover the digital opportunities that can help your business thrive. Insights about understanding your consumers—who they are; when and why they’re online; which web, mobile, or social channel they prefer; and what they’re looking for. Insights about how we can build meaningful online experiences across multiple channels that help your customers quickly find what they’re looking for, resulting in business success for you.