Competitive analysis and keyword research

Proper keyword research is crucial to online success. We will help you identify the best possible keywords that will convert visitors into paying customers. Carefully targeting your campaign from the beginning will save money and ensure greater success.

Having decided to invest in SEO and PPC you need to make sure that the category landscape and audience behavior have been researched. Searchgency team will:

  • take an in-depth look at the competitive marketplace for your chosen keywords
  • identify who is targeting the identified keywords at the moment
  • see how many companies are competing for the same traffic
  • determine where you can capitalize on the opportunities missed by the competition
  • develop strategies to help you reach the top rankings and stay there

Keywords will be generated from various sources including but not limited to website copy, search engine tools, and competitive reviews to ensure relevant queries receive maximum exposure. As keywords are tested and proven they will be organized into top performing, mid performing, and low performing. This tiered approach will help determine keyword efficiencies and allow for optimization and increased testing opportunities