Content structure/navigation analysis

Searchgency team will make sure that your website content is positioned right and your navigation is intuitive and SEO friendly:

  • First, we’ll conduct competitive research to analyze what content competitors use and how they group that content into various themes (navigation) as well as the subcategories they choose to name the inner pages.
  • Then, we’ll evaluate why they choose the content and certain keywords, analyze statistics for those keywords (search volume, competitive level) to determine your best content structure, navigation and keywords opportunities.
  • Finally, we’ll review the navigation and content structure with your team to make sure the navigation and content structure we recommend are in line with your goals and the service scope.