Pay per click success is not depends on the best technology. it depends on the best people. Sending traffic to the right page at the right time, bidding tools will help you. But you need smart people to analyze the campaigns to tell the right story and have the right metric to benchmark the successes.
Achieve Great ROI
It is a matter of being smart in the way you structure and manage your account.
Technologies can Not do these:
- Creating highly relevant ad groups and persuasive ads
- Selecting keywords based on service/website structure and customer intent
- Strategic bidding based on producing a positive ROI
