A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. Searchgency can help you optimize your local business listings for these geographically focused searches. Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase, once they’ve found the locations where they can do business near them.