Competitive Analysis and Keyword Research
In a competitive marketplace such as Internet, it is extremely important to do your due diligence first as there are other companies targeting your keywords and reaching your potential customers. Searchgency team of SEO experts will analyze your competition’s online strengths and weaknesses, take an in-depth look at the competitive marketplace for your chosen keywords and help you develop the strategies to reach the top and stay there.
Our search engine marketing services start with identifying the keywords your target audience uses when searching for your products or services.
Searchgency will help you choose the best keywords based on search frequency and relevance to your website, as well as many other important factors specific to your business. Carefully setting up a very targeted campaign from the start, Searchgency team will help you reach the right audience to generate a high return on investment.
Content Structure/ Navigation Analysis
Searchgency SEO team will conduct competitive research to analyze what content competitors use and how they group the content to different themes (navigations) as well as the subcategories they choose to name the inner pages.
We will then flush out the content/keywords and the stats of the keywords (search volume/ competitive level) to figure out your best content/navigation/keywords opportunities.
Homepage and key inner pages user experience optimization
Our optimization services aim at increasing conversions and user experience improvement. Searchgency team will review all of your web pages to diagnose the problems that might exist from user experience and conversion flow perspective. We will then provide design mock-up of the recommended page layout, if the latter needs correction.
Web Site Wide and Page Level Optimization
Our search engine optimization team will work closely with your web developers and programmers. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and much more.
Content Optimization: Content Development/ Copywriting
A winning content strategy is extremely important to online success. We at Searchgency know how to optimize your Web copy to increase the SEO value of your website and achieve maximum results. However, the final product needs to be more than just content for search engines. Good copywriting will not only help increase your rankings, but aid in converting your visitors to clients. Our writing team will assist with producing professional, unique and well optimized content that delivers a clear marketing message to both search engines and users.Keywords will be integrated into your content using proper SEO keyword density. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create.
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Bing, and Yahoo. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to hundreds of directories that we have researched and found helpful in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to Google, Bing, and Yahoo via their respective programs.
Online Public Relations/ Press Release Optimization
Newsworthy items can spread extremely fast over the Internet, and you can easily target the audience that is interested in your message. Online PR is an efficient and less expensive route than traditional public relations. Online press releases add SEO and website optimization benefits by sending traffic and links back to your site. We can help you announce new developments in your company and make the most of the SEO and PR benefits. We will help you uncover the new possibilities with the re-positioning your content and distributing it through online PR outlets.
Website Conversation Optimization
Conversion optimization is the process of maximizing the percentage of website visitors who complete a desired action. It all comes down to the bottom line — delivering a high ROI. And that means turning visitors into sales. We do this through usability analysis, landing page optimization, ttailored conversion optimization. Proposals will be also done for the key pages (homepage, some inner pages, call to action page, white paper page, etc).