Social Media Marketing

Social Media is where your customers live, work, and play. Searchgency team of experts can help you create strategies that get will you closer to these customers and engage them in an authentic manner that will build brand recognition and advocacy. Whether it is user-generated news, bookmarking, blogging, tweeting, forum-posting or optimizing video, we’ve got it all covered.

Social Media Marketing has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.

Sites like Facebook and Twitter continue to evolve, and there are many ways a company can employ them to deliver a message, manage your reputation, or encourage brand loyalty. We have the knowledge and experience necessary to help you combine social media, SEO and other strategies to present the best image possible and help clients become a real part of your community. Here are some of the services that we provide:

  • Profile Management
  • Training
  • Content Development/Copywriting
  • Blog Marketing
  • Social Media App Development
  • Multivariate Testing
  • Reporting/KPIs

Profile Management:

We will create and assist you in managing a profile on multiple social media sites (LinkedIn, Facebook, Twitter, etc.) to connect with the target community in different ways. We can also help you develop a reputation on those sites as a valuable member of the community.

Training:

We provide the training and education needed to help you make the most of social media. We will help you understand the different ways you can take advantage of various social marketing venues and learn how to work closely with your community.

Content Development/Copywriting:

A winning content strategy is extremely beneficial in a social media campaign. Our copywriters produce professional, unique content that maintains a clear marketing message across all your social media endeavors. Social marketing requires strong content and we will help you do it right.

Blog Marketing:

Both search engines and customers love blogs. You can provide your customers with news, tips and commentary while feeding the search engines a continual stream of fresh content. We can help you produce quality content on a regular basis that will attract visitors and links to your website.

Social Media App Development:

We can design and develop social media applications that are specific to your business or industry. As the social marketing industry continues to expand, there will be opportunities for innovative applications that will further develop your community of loyal customers.

Multivariate Testing:

Not every company can use every avenue of social media marketing. We will discover which aspects of social media will connect with your community and draw the most traffic. Multivariate testing is the best way to find out what is working and what is not. These tests make it possible to fully optimize your social media campaign.

Reporting/KPIs:

At SEO.com, we believe in being completely transparent about our processes. As an integral part of our process, we provide a detailed account of your website’s key performance indicators so you can easily see how social media optimization is affecting your business.

Advantages of Social Media Marketing:

  • Improved search engine ranking through social link building
  • Replacement value – you can tweet your announcements instead of paying for e-mail and PP wire
  • Lasting value – customer reviews and candid discussions about the product can live on social media and benefit future potential customers
  • Additional advertising channel – spread the word, sales and other events

Dedicated Searchgency team will assist you with:

  • Createing a Twitter and Facebook pages or enhance existing ones
  • Automating articles on Twitter, Facebook, and LinkedIn
  • Installing automatic Digg and Stumbleupon buttons on articles
  • Driving followers, fans and conversations
  • Account management towards SEO, social media and content marketing objectives agreed
  • Generating reports to measure your investment against marketing goals to help you prove ROI
  • Applying program amends over time based on performance