ROLE AT THE SEARCHGENCY GROUP
Susie Huang is Founder of Searchgency, a digital marketing company specializing at search, social media, mobile and web analytics.
She has provided clients with digital strategy consulting for over 8 years and is an expert in SEO, SEM, and web analytics, with specific knowledge in the B2B lead generation sector. She has been developing, managing and measuring integrated digital marketing programs focused on user acquisition, branding and lead generation.
She holds collaborative and independent expertise using the full spectrum of online medium including search, display, social media, mobile and content distribution.
- Online marketing strategy development: ROI focused and data driven professional with the track record of improving online marketing performance and increasing revenues.
- Search engine marketing (SEO and PPC): SEM marketing campaigns with record-setting revenue, above-target response rates and other KPIs.
- Data and web analysis: Advanced analytical, optimization and reporting skills, superior quantitative and analytical skills.
- Media Planning and Buying, display campaign management and optimization (DART).
- Mobile Marketing and Mobile Application Marketing.
- Google Advanced Search Advertising Certification
- Google Advanced Reporting & Analysis Certification
- Interactive Marketing/Online Marketing/Digital Marketing Strategy Development
- Search Engine Marketing (SEM) / Pay Per Click (PPC)
- Search Engine Optimization (SEO)
- Social Media
- Online Reputation Management
- Display: DART/DFA, Media Planning and Buying
- Mobile Marketing and Mobile Application Marketing
- Web Analytics: Google Analytics, Omniture
- Data Analysis: Well versed in Microsoft Excel, Access and SQL
Susie is a graduate of New York University. While studying there, she started planning to build a digital marketing agency. She finished her Master of Science degree in Integrated Marketing and managed to get into one of the top marketing agencies under the WPP Group. From there, she served as the digital marketing power force for many fortune 500 companies and marketing agencies.There are many people, like:
Marketing Director at Cellfish Media
VP of Marketing at eScholastic
Senior Director at Merrill Corporation
who have been incredible leaders and mentors to Susie, which she thinks are the privilege of a life time to her.
She founded Searchgency in 2010. She loves digital marketing very much and is confident the best years lie ahead.